Most of the deals you lose were winnable.
The reason each one died was said out loud, on a call, by the customer. Nobody wrote it down. Saaransh reads every sales call your team makes and tells you what actually happened — while the deal is still open.
by Enjay — the team behind Sangam CRM (since 1999)
The sales blind spot
Five things happen on your calls that nobody ever reports.
Ten salespeople making fifteen calls a day is 150 conversations before lunch. How many get a second listen? You cannot fix what you never hear.
- 1
Objections
The real reason the deal stalled — and which objections come up again and again across the whole team.
- 2
Competitor mentions
Who you are being compared against, how often, and what the customer says they do better.
- 3
Discounts beyond your limit
Set your maximum discount once. Any call where more is offered is flagged the same day. Margin protected.
- 4
Follow-ups not done on time
"I'll send it by Friday", said on the call, never written down and never sent.
- 5
Who needs coaching, and why
Named, with the exact moment from the call attached. So the conversation takes five minutes.
What Saaransh does
Every call written into the CRM, and the follow-up already drafted.
The call ends, and within a minute all of it is done. Your salesperson reads it, changes what they want, and sends.
- The points discussed, the objection raised, the next step agreed
- Every promise made, turned into a task with a date
- A WhatsApp message and email MOM, ready to send
Saaransh suggests. The owner confirms before anything is sent or assigned. Automatic lead and task creation is on the Max plan.
Coach on evidence
Is your team actually selling well? Now you can check.
Not whether they made the calls. Whether the calls were any good.
Did they build value?
Did the customer understand why it is worth the money — or did the call jump straight to price?
Did they explain the product properly?
The right features for that customer's situation, nothing promised that your team cannot deliver.
Were objections answered properly?
An unanswered objection does not go away. It just ends the deal quietly, weeks later.
Was the negotiation handled well?
Or did the discount come out at the first push, before the value was ever established?
Every call comes back as one of four
A serious mistake. Price quoted in the first two minutes, requirement never asked, discount beyond your limit.
Not wrong, but heading the wrong way. Worth a word before it becomes a habit.
Done properly. Requirement understood first, value built, objection answered.
A normal call. Nothing to fix, nothing to praise. Most calls are these.
You only ever look at the first two. On a hundred calls that is usually five — and those five are where the money is.
And it arrives every morning, before your first meeting.
Not a wall of numbers. A short list of what changed since yesterday, which deal it concerns, and the call it came from.
- Only the deals that need a decision from you
- Every point links back to the call it came from
- No scores, no rankings, no leaderboards
And month by month you see whether the team is getting better, and whether your own coaching is working — the good calls and the bad ones become the training material your next joiner learns from.
How it helps your salespeople
Your team will not fight this one.
Every tool you have given them so far added work. This one takes the paperwork away.
The CRM updates itself
Every call is recorded in the CRM without anyone entering it.
The follow-up is already written
They read it, change what they want, and send.
Nothing to remember
Every promise becomes a task with a date. No more "I forgot to send the quote."
Credit for the good calls
What went right gets reported too, not only what went wrong.
No leaderboard, no watching
No scores. No rankings. Every point comes with its proof, so it reads as help.
More time actually selling
The hours go back into conversations with prospects.
And this is what it adds up to
The clerical work goes
No notes, no MOM, no CRM entry, no follow-up to draft.
The hours come back
Thirty minutes on every call, returned to the salesperson.
More prospects get spoken to
Those hours go into conversations instead of typing.
More deals close
More conversations, handled better, with nothing forgotten.
What arrives, and when
Four reports that change how you run the week.
Instant Serious-Mistake Alert
Catches a mistake on a call before the deal is lost.
Daily Critical Flags
The deals you can still save today, while it is still fixable.
Individual Member Report
A precise, personal plan — coaching time goes exactly where it moves the number.
Objection & Competitor Analysis
Which objections cost you deals, and who you keep being compared against.
Email and WhatsApp. Not a dashboard you have to remember to open.
At a time you set — 9am before your first meeting, or 6pm at the end of the day.
A proper PDF you can read on the phone, forward, or take into a review meeting.
You choose who gets which report. The team head, the team leader, or the person themselves.
What it adds up to
Four Reasons, not one.
Saaransh pays for itself, and more, much more.
Close more sales
Know the real reasons deals are not closing, and fix them while they are still open.
Protect your margin
Set your discount limit as a rule. Calls that go past it are flagged before it becomes your price.
Nothing falls through
Every promise made on a call becomes a task with a date.
Know in 15 days, not 12 months
A salesperson who cannot sell costs you six months of salary before anyone is sure. At ₹30,000 a month that is ₹1,80,000 — and the drag on the seven people around them.
Your data
Built to be trusted with your conversations.
A fair thing to ask before you let anything listen to your customers. Ask it of every AI company you talk to.
We never take your recordings
The recording stays on the phone. Saaransh reads it, writes the summary, and only the summary goes to your CRM. You delete the recordings whenever you want.
You own it, we process it
Under India's DPDP Act your company owns the data (data fiduciary) and Saaransh only works on it for you (data processor). We sign an agreement that says exactly that.
No scoreboard, ever
Coaching insight with the evidence attached — not surveillance of your people. That is a product decision, not a setting you can switch on.
Why trust us
Built by Enjay. Proven on our own sales team.
Saaransh comes from the same team as Sangam CRM and Synapse telephony, supporting 5,000+ customers across India since 1999. We have been running our own sales team on it every day for months, which is how the rough edges got found before you had to find them.
First, see whether this is beneficial to you or not.
Saaransh Analyzer learns your business in 15 minutes, then runs on your own sales calls while you watch — before you pay anything.
Questions
Sales leaders ask us this
The things people actually ask before they buy. If yours is not here, ask us on the demo call.